Sign in to unlock valuable content and features from our AI-driven platform. Receive timely technology updates and the latest information from the solution providers who can help you realize your goals.
Start your journey by entering your name and email address below:
Please confirm your email address!
We are going to send a confirmation email to your email address to let you receive timely technology updates and the latest information from the solution providers who can help you realize your goals.
Is this you? Please confirm your name and email address below to receive the requested information.
Please check this box to confirm that you are opting-in to receive communications from DISYS Solutions, Inc. and the data sharing outlined in our privacy policy.
Initializing
Loading
Creating Meaningful Data-driven Customer Journeys
Customer experience is the most important element of marketing and retention for consumer-packaged goods (CPG) companies. Advanced analytics is helping many CPG firms gain insights and enhance their customers' experience. Read this whitepaper from the Enterprise Strategy Group (ESG) to learn the challenges and opportunities in modern digital marketing, and what to look for in a customer intelligence platform.
Please enter your information below to view this content:
Enhancing customer experience is crucial for organizations as it directly impacts their marketing and sales initiatives. With customers having more buying power and access to information than ever before, organizations must invest in superior customer experiences to attract and retain customers. According to TechTarget’s Enterprise Strategy Group, 53% of organizations are still in the early stages of developing their customer experience strategies.
Role of Analytics in Customer Engagement
Analytics play a vital role in customer engagement by providing insights that help organizations understand customer preferences, behaviors, and expectations. These insights enable brands to create personalized experiences and optimize their marketing strategies. The ESG research indicates that 49% of organizations are increasing their investments in customer analytics to enhance their customer experience strategies.
Challenges in Digital Marketing
Organizations encounter several challenges in modern digital marketing, including the complexity of marketing technology stacks and the need for responsible data handling. As customer expectations rise, brands must ensure that their marketing solutions are designed to foster trust and loyalty. Additionally, cybersecurity threats pose significant risks to maintaining customer trust, making it essential for organizations to prioritize secure and responsible data practices.
Creating Meaningful Data-driven Customer Journeys
published by DSI Tech
DSI Tech provides complete IT solutions and services that are secure, innovative, energy efficient, and cost effective. Our customers include State & Local Government and Education (SLED), Federal agencies, and commercial companies. We hold nationwide term contracts that are supported by a team of industry professionals and certified engineers. We put the customer first and understand the importance of providing a valuable experience from start to finish. Our knowledge of current and emerging technologies is the foundation for providing solutions and services that increase productivity and create positive workflow for our customers. We are a Minority-Owned Small Business founded in 1991 and headquartered in Ashburn, Virginia with offices nationwide. Learn more at dsitech.com.
Sign in with LinkedIn